How Much To Charge For Digital Art Prints

Correct pricing is primal to successful art print sales. It allows yous to found and nurture credibility and an excellent reputation among art collectors and buyers. But, how do you correctly cost art prints?

How to Correctly Toll Art Prints

The platonic strategy is to choose a pricing formula that works well with your art prints and suits the stage of your career. Nonetheless, you should also consider the hours spent, cost of materials, the market, your skills and reputation, and what other comparable artists are charging.

This mail will evidence you how to decide what prices to charge for your prints. Of grade, what you charge is upward to you, but this guide volition offering some of import things to consider when making this decision.

What is an Art Print?

How to Correctly Price Art Prints (Simple Guide)

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Before we take a deep dive into how to price art prints correctly, let'southward have a second to talk about what an art print is.

A art print is a digital reproduction print produced on paper, canvas, metal, or another surface. In the example of digital photography prints, these would be considered the original artwork, but in the case of an original painting or sculpture, the art prints would exist reproductions.

Art prints are printed from a digital file that is created either by taking a digital photograph or creating a scan of the original art piece. This digital file is then used to create equally many identical prints every bit required.

Many painters and other artists sell digital art prints in improver to their original paintings or artwork.

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How To Price Art Prints Correctly

Ironically, choosing the selling prices for your fine art prints is more art than science. If you set up the toll too low y'all'll be leaving money on the table, if yous gear up them as well high your art prints could outset stacking upwards in the studio.

Hence, you need to notice the middle footing. Fortunately, there are a couple of art pricing formulas that painters utilise to price their original artwork that y'all can apply to your art prints to give y'all a proficient starting signal.

Square Inch × Dollar Amount

Get-go, you can price your art prints by multiplying the size of your print in square inches by an advisable dollar amount. To come upwardly with the square inches, you should multiply the length of the artwork by its width. Then, you'll desire to multiply that number by a dollar effigy that seems reasonable based on your reputation and creative credentials. You lot can then round that number, upward or down, to the nearest hundred (rounded figures are easy for the brain to process).

Emerging artists should consider choosing an affordable dollar corporeality while established artists can charge college. You lot tin can start with a range of $2-3 per square inch.

If you sell your art prints at galleries, double the toll of your materials as well, and add that value to the square inch price. That will account for the 50% commission galleries oft take to sell your slice. But, of course, you don't have to business relationship for the commission if you're not selling prints from an art gallery.

Example: For a piece with a length of 20 inches, a width of sixteen inches, a foursquare inch dollar amount of $iii, and cost of material $75:

(20 inches × 16 inches) = 320 inches

320 inches × $3= $960

Rounded to the nearest hundred = $1000

Double cost of fabric ($75 × 2 = $150)

Total price ($thou + $150) = $1,150

(Peak + Width) × Multiplier

This is known as linear inch pricing. Simply add the width and length, and multiply by an advisable dollar corporeality. This pricing strategy is a good arroyo, specially if y'all take art prints of different sizes. Information technology's also simpler to explain to potential buyers.

Example: For a 20 × 16-inch painting at $25 per linear inch:

twenty + sixteen= 36 linear inches

36 inches × $25 = $900

Go on in heed the multiplier you use will need to take into business relationship the cost of the print likewise as the matting and framing (if whatsoever).

Using The Print Pricing Formulas: Reproduction Art Prints vs. Original Art

With the formulas higher up it's of import to keep in mind that they were developed by painters and artists selling their original artwork. Art prints, on the other paw, are reproductions. Once the digital file is created and edited y'all'll be able to print every bit many equally your want.

Therefore you'll want to have this into business relationship when plugging the numbers into the formulas above. For example, if you're creating a limited edition impress series (more on that below) the numbers I used in the examples in a higher place may non be likewise far off.

If yous're creating a serial of open up edition prints, even so, y'all will almost likely want to tweak the multiplier number down. The bottom line is that once you lot've used a formula to get in at a selling price that compensates you fairly for your fourth dimension and effort, you can use the same formula over and over once more for different prints.

Using the formulas also automatically scales the prices for different art print sizes of the same image.

Using the (Height + Width) ten Multiplier formula as an example you tin sell the same impress in multiple sizes and easily come up with a toll for each size in one case you've chosen your Multiplier (I used $11 per linear inch in this example).

Linear Inches (Actual Impress Size)	Multiplier	Final Sale Cost
25 inches (11 10 14)	$11	$275
36 inches (16 x 20)	$11	$396
50 inches (xx x thirty)	$11	$550

This is my favorite way to price art prints because it'due south simple to sympathise and apply. It'southward also easy to adapt. For case, if you lot have an extremely pop impress you can merely conform the multiplier for that impress upward higher than your normal multiplier.

Likewise, every bit your reputation as an artist grows yous tin can increase the multiplier over time. As part of your career program, you may even want to raise the multiplier past a set amount each year equally yous go more established.

Some Other Art Impress Pricing Strategies

There are a few other impress pricing strategies you can use also.

First, you can make a turn a profit margin by doubling the cost of the art prints and adding 10-xx% for the creation of the epitome. That means even if yous sell to a shop or gallery, the prices can all the same exist doubled once again without making them too pricey.

Another recommendation is to divide the initial ready-upward costs into the total edition. For example, if you're planning a concluding edition of 100, dissever your calibration and scanning costs by 100, add together that to your per-unit cost, and double the amount to make it at your selling price.

You should also take advantage of discounts for volume. Your unit per piece costs can be significantly less and the profit margin college if yous have a large club. In other words, base the end toll of the print on the full cost to make a unmarried print, then save money past having your prints printed in bulk at a cheaper cost.

You lot can too take advantage of bulk price breaks when selling framed prints equally y'all tin can ofttimes save money when buying these supplies in a larger quanity.

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Things To Consider When Pricing Your Fine art Prints

When deciding on the best prices for selling fine art prints it will assistance if you lot have a bones understanding of how the art print business organization works and how an art collector buys and shops for prints.

You lot should also considerately evaluate the quality and significance of your work in relation to the work available from other artists. That said, let'southward interruption down the basic items you'll demand to consider:

When Pricing Fine art Prints Consider All The Costs of Running Your Business

Of form, you should make back what you spent in making the art print. Withal, that should also include your stock-still costs such as lighting, heating, office space. The costs can be spread out amongst the number of fine art prints you plan to sell monthly.

Also, you should consider variable costs, including all of the art supplies yous used to create the original work. This might include things similar paint, brushes, canvases, cameras, computers, monitors, etc.

The point is that many artists only consider the cost of a single artwork. To be a successful artist and business person, you lot need to have into account every single i of your expenses when pricing fine art prints.

Limited Edition Vs. Open Edition Art Prints

When pricing your art print, consider if y'all'll exist offering limited edition or open edition prints. Limited edition art prints are more valuable and should be priced considerably higher every bit merely a set number of prints will be available for sale.

Conversely, an open up edition print doesn't limit the number of print images offered to the public and thus should be priced less.

The peachy thing about reproduction fine art prints, however, is that you can offering both a limited edition serial at a higher price point and an open edition of the print at the same time. The limited-edition series of prints, while being signed and numbered, can be printed on a more sectional surface or utilise a amend quality finish in order to set them apart from the open edition prints.

Use The Prices Of Comparable Art Prints to Price Your Prints

You lot'll want to thoroughly enquiry the market y'all're competing in to give you a better thought of how to cost your art prints. For example, you lot should consider other art pieces that are comparable to yours in medium, fashion, size, or color.

It also helps if you look at other artists' experience, accomplishments, production charge per unit, and geographic location as it compares to yous.

Visit galleries, open studios, art fairs, and search online to learn what these artists charge and why. This information will help y'all to estimate your pricing and make sure it'southward in the right ballpark. Moreover, assessing the art world'south accomplishments gives you a sense of how y'all're positioned compared to other artists doing similar fine art prints.

Price Your Art Prints According to Your Skill and Reputation Level

If your art pieces are widely known, the need for them will exist greater. For instance, you could be a rising star whose fine art has been featured in art magazines, art blogs, and solo exhibitions. Or possibly you lot're an established artist with at least 5-vii years of exposure in your market.

The extent to which you're established volition give conviction to buyers to pay higher prices. Conversely, if yous've non had any solo or media coverage and you lot're an emerging artist just starting out, you might have to price your art prints lower, to begin with.

A Signed Vs. Unsigned Impress Volition Impact The Print Price

Many artists sign their prints at the correct bottom corner of the artwork. Past signing a print, information technology'south deemed that the artist is proud of the work and claims it as their own.

A signature counts a lot in the art world as information technology adds to the piece's authenticity, especially for known artists. Typically, the value of a signed print is 2 or more times higher than that of an unsigned one.

The Time and Endeavour Put Into an Artwork Volition Bear on The Price of Its Art Print

The amount of fourth dimension yous have to produce an art piece has a bearing on its perceived value. Thus, you lot should include the time, endeavor, and thought that has gone into the concept and the process of crafting the artwork. Note that this might be a bit subjective from the buyer's perspective, and hence yous demand to be objective and validate the price.

For instance, if you're a photographer who traveled to Antarctica to capture a stunning image of a infant penguin, yous demand to take into account your extreme time and effort to capture that epitome. A impress of an image like that will have a much higher perceived value to art collectors than an every bit stunning image of a dandelion taken in your backyard.

The aforementioned goes for a painting or whatever other artwork. Fine art buyers will accept a sense of the time and effort you lot put into creating the art piece and are willing to pay more if the field of study matter of the art print was difficult or time-consuming to achieve.

The Market place You Are Selling Affects Your Fine art Print Prices

Determine the marketplace you're planning to sell your art prints in. Are you lot selling locally, nationally, or internationally? Set your price accordingly based on the prices of like prints in the same markets.

For instance, the going price of your print in your city might be slightly college or lower than the online marketplace price for prints selling internationally.

Understand The Retail and Wholesale Prices of Art Prints

When starting out, you'll likely sell mainly through your studio. However, even if you sell through a gallery, you might nevertheless sell some prints directly to customers.

Selling to customers directly is referred to every bit retail, and selling through a gallery is considered wholesale.

If selling retail, you can employ the tips discussed so far. However, if you're selling through a gallery, you should consider the committee when pricing the artwork. For example, if you set your print toll at $250 per piece. The gallery will probable take l% of the sale price. And then, your selling price at the gallery should be $500 per piece in order for you to comprehend your costs and brand a profit.

Practicle Tips For Pricing Art Prints

Here are some practical tips for pricing your art prints correctly:

Get Assist To Fix Your Fine art Print Prices

Sometimes, professional art evaluators or gallery owners tin help yous fix your cost considerately. But ensure the good doesn't accept a conflict of interest. For instance, you lot can meet with a professional consultant in your region who's familiar with your niche.

Take whatever help you receive in this expanse equally guidance merely. Don't let a gallery or consultant tell y'all that you need to prepare your price way lower without a solid reason. As the creative person, you lot should have the last say as to the selling price of your piece of work.

Test Various Print Prices

Pricing artwork is as much of an art as it is a science. Therefore there is no correct or wrong fashion of doing it. So, you tin cost some pieces at unlike levels and test which ones sell the most or which ones are more profitable.

Stand By Your Fine art Print Price

Confidence can do wonders and tin help you achieve the toll you deserve. So, when you accept the fourth dimension to cost your art prints correctly and realistically, you should stand behind your price.

Accept confidence in yourself and your prices; otherwise, buyers will figure it out quickly. Moreover, yous should ignore any thoughts of lowering the price, and if the buyers desire to become beneath, be set to justify your cost.

Whether y'all're okay or non with a bit of negotiation is entirely up to you. Some artists are willing to negotiate, while others are not. Either fashion is okay but don't ever get below whatever you set up every bit your baseline toll.

Selling works of fine art at a loss volition never be made up for by selling at an increased volume, and a buyer's promises of greater exposure for your work won't feed your family unit.

Continue The Same Art Print Cost for Galleries and Your Studio

It'd exist best if you didn't sell your pieces from your studio at lower prices than your work is selling for in a gallery. Galleries put energy and fourth dimension into sales and aren't happy to know you've been selling work for less and will terminate showcasing your pieces. Moreover, other galleries might learn about information technology and become less inclined to work with you.

So, ensure that y'all set similar prices for your work whether it is in a gallery or your own studio to maintain a positive relationship with the galleries. Your art prices should also remain consistent, whether the works are offered offline or online.

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Common Mistakes to Avoid When Pricing Fine art Prints

Collectors and buyers who view art prints more than objectively don't sympathize certain value judgments and may view your pricing strategy as inconsistent or confusing. Nobody likes buying anything they don't sympathize. Hence, avoiding different mistakes that artists brand when pricing their artwork is crucial.

Hither are some of the common mistakes that artists make when pricing prints that misfile art buyers:

Setting The Art Print Price Emotionally

It's easy to be attached to an art piece in which y'all've invested your time, endeavour, and emotion. However, while being proud of your inventiveness is excellent, letting emotions influence your pricing is not.

For instance, an creative person may identify special meanings on such pieces and consequently place excessively high prices. Moreover, an artist can place low prices on artwork that they consider defective in some regard or don't have a personal attachment to.

Therefore, pricing should exist predominantly based on concrete attributes and non personal value. That'south because it's hard to explain subjective qualities such equally emotional attachment to buyers. Keep the art off the marketplace if you experience exceptionally close to information technology, and salve it for your private collection to avoid this pitfall.

Ignoring The Bigger Art Market Movie

Some artists tend to focus only on their art and don't pay much attention to the rest (some fifty-fifty dismiss the other art as irrelevant). In such cases, your prices may brand perfect sense to y'all but little sense within the broader context of the art world.

For instance, if several artists are selling 16 x twenty prints of a bouquet of flowers in a vase for $325 and you're selling your similar impress for $600, yous probably won't be selling a lot, if any, of that print.

Notation that the more than aware you're of the bigger picture, the more you'll correctly price and market your pieces. You'll besides understand who's buying what, why, and for how much.

Underselling Yourself by Pricing Your Art Prints Also Low

Lots of artists sometimes get the feeling that they don't belong. That's known every bit the impostor syndrome, which makes you feel similar yous shouldn't be charging what comparable artists are charging. But creating an art print can be time-consuming and crave costly materials.

Therefore, you should consider costs of materials and a reasonable hourly wage- The United states Dept. of Labor indicates the boilerplate hourly wage for a fine artist is $24.58 (y'all tin use that to approximate). In fact, if the cost doesn't make y'all experience a little uncomfortable (like you're charging likewise much), and so you're probably undercharging.

This video holds some sage communication for pricing your art prints.

When is The Platonic Time to Heighten Art Print Prices?

You tin can enhance the prices of your art prints when you're experiencing a consistent degree of success and accept established a proven record of sales lasting at least six months. You should be selling at least one-half of all the art prints you produce within a reasonable catamenia, say six months or less.

Consequently, as the sales keep to rise and demand is loftier, you tin increase the prices at least 10-25% after a year or 2. Notation that, like other price-setting strategies, you should be able to justify the increases with facts.

Should You Lower Prices If Your Art Prints Aren't Selling?

Don't be too hasty to lower the prices of your art prints. That'southward because if a heir-apparent sees the prices of the art prints going down, they might exist less likely to buy them.

And so instead, ensure that yous or your gallery are putting try into promoting the pieces before blaming the prices.

Beginning, however, check out comparable artists (same size, medium, and place in career) for an idea of where to price. Typically, your prices should just go upwards over time.

Terminal Thoughts on Pricing Fine art Prints

While pricing reproduction art prints isn't an verbal science, using the ideas, formulas, and tips in this article should give you some great ideas of where to brainstorm.

The main betoken is to have confidence in your work and the prices you've fix as that conventionalities will transfer over to your buyers. Too, recollect to take ALL of your expenses into consideration when pricing your fine art prints.

That way your buyers will be getting a corking impress at a cost that offers yous a proper return for your investment in terms of time, energy, supplies, costs, and emotion.